The goal of this project was to design the concept of an event exemplifying the fashion/art relationship at the "Galleria" shopping center in St. Petersburg that would be able to attract a large audience. The project entailed organizing a festival offering an insight into the fashion industry where fashion and contemporary art coexist in an unbreakable ideological partnership.
The festival program included five areas: public art objects on the square in front of the shopping center, showcases designed by Russian artists/designers TURBO Yulia
, Roman Yermakov
, Varenye Organism
, Venera Kazanova
, production of a look book featuring the tenant brands of the shopping center, fashion performances curated by the stylist Vladimir Bordok and choreographer Tatiana Gordeyeva, as well as an educational block and film screening. The participants of the educational block included Russian artists and leading specialists in the field of visual communications, fashion, design, advertising and event marketing, such as: Amy de la Haye (professor of the London College of Fashion), Pavel Nedostoyev (DepartAment), Pokras Lampas, Stas Bashkatov (Sila Sveta), Evgenia Fisheleva (Lunar Hare), Elena Chichina (Conde Nast), Maria Sinitsyna, Yulia Gordina, etc.